Having launched a new spicy campaign for the 500 by Gucci starring Russian bombshell Natasha Poly, Fiat is now beginning to announce pricing for individual markets.
Today, the Italian released details for the United Kingdom, where the limited edition model designed by Gucci will be offered with two gasoline engines, a 1.2-liter unit priced at £14,565 OTR and a 0.9-litre TwinAir, which won the International Engine of the Year accolade and costs £15,765 OTR.
At launch, the 500 by Gucci will be available to order exclusively on-line with buyers being able to place a down payment and then track the car’s progress, make the final payment and even arrange a special delivery of the car to their home.
“The 500byGucci will enlarge the audience for the already successful Fiat 500, reaching those fashionista customers who want to have a unique car to distinguish themselves,” said Elena Bernardelli, marketing director, Fiat Group Automobiles UK. “And the on-line sales process adds another dimension to the individuality of this special model, creating an even greater sense of exclusivity and exceptional customer service.”